What is the brand guidelines?  And why is it important?


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Brand guidelines are the rules and regulations that will shape the representation of your brands in the market. It allows the company to consistently demonstrate its values, qualities, and ethics on all platforms. You can understand it as a brand rule book through which the company works under all conditions to maintain the same brand identity.

What are the factors that brand identity guidelines should include? 

brand-Identity brand-guidelines

Brand-Identity

  1. This should include the brand’s mission, values, plan, and history.
  2. User guidelines on the uses of the logo according to the color palette, size, spacings, contrasts, and usage permissions (where it should and shouldn’t appear).
  3. What should be the texts and font sizes (both minimum and maximum)?
  4. Understanding the tone while communicating (both written and verbal)?
  5. How different design elements, icons, and imagery should be used?
  6. What will be the designs of letterheads and business cards?

Although these brand guidelines documents are not above-mentioned strict elements are frequently used. There are many other points in the creation of any brand standard guidelines. It depends upon the specific brands and fields.

The practical brand style guidelines are straightforward in the communication with the brand. The secret of applicable brand guidelines includes concise methods, easy-to-read vocabulary, and digital accessibility.

Why should you create the best brand guidelines?

The whole concept of creating a brand toolkit for effective communication. They should be easily interpreted and effectively presented to the audience. When you follow your brand guidelines strictly, you will be able to carve the perfect image for your brand. They will be distinct in nature and stand out from the competition, making the brand memorable in the mind of your consumers.

These brand design guidelines use for the quality and reputation management of the brand identity. If you have collected all the brand information in a brand book, it can be a lifesaver. You may include that tone for social media marketing and management. At the same time, you may also write about the website templates, advertising, and editorial guidelines.

When you propagate the brand guidelines throughout your company you will be sure that you are not only informing the graphically sound people but also those who are in the other departments.

Now, the question arises- How will we be able to help you in creating brand guidelines?

We are experienced in brand management and digital marketing, which will help create not only the traditional brand guidelines but also digital brand guidelines, which will be customizable and upgradeable.

Our service will include the complete elaborated digital data accurate according to the market research and business development. When you have proper brand guidelines, then you will be able to create a brand that is initiative in nature. Consequently, you will have a path for moving forward in brand management and the sales and marketing department. Brand guidelines and digital marketing management create the roadmap necessary for any company.

Conclusion

Understanding the importance of brand guidelines could be hard but it is as important as brand management and marketing. Digital planning and understanding the concept will not only be beneficial for your company but it will also be a guidebook for your partners. When brands are having so much potentials in the digital world, we cannot work on them without considering all the graphic contexts.

 


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